How to tackle The Google Product Review Algorythm Update

July 06, 2021 00:37:22
How to tackle The Google Product Review Algorythm Update
Niche Website Builders Show
How to tackle The Google Product Review Algorythm Update
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Show Notes

 

On April 8, Google released the Products Review algorithm update. When it comes to Google’s guidelines, what actions should you take when writing quality reviews to meet certain criteria and standards?

In this episode of the Niche Website Builders Podcast, Mark Mars and Adam Smith talk about how to tackle the Google Product Review algorithm update, which is meant to reward reviews that share in-depth research rather than content that just re-digests manufacturer product specifications. 

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Episode Transcript

Speaker 0 00:00:09 Are you ready to get serious about building content sites and building a profitable business online. Welcome to the niche website builders podcast. We bring you the latest field, tested tips, tricks and strategies for building a profitable online assets. We interview industry experts, share customer success stories and reveal our own experiences. Working on hundreds of sites to inspire and motivate you to make something happen. Let's do this. Speaker 1 00:00:41 Welcome back to the niche website builders show. If this is your first time and I'm not welcoming you back, where have you been, where have you been? We have around 30 odd podcasts now that, uh, that you've missed out on that you can go back and look in the archives and find we've got lots of, uh, great podcasts with, um, some people are really strong and influential in the space, some awesome, um, content publishers, um, some great affiliate marketers, um, and the occasional bit of advice from, from Adam and I as well. Um, and that's what this podcast is going to be today. So today, Adam and I are going to be talking about the Google product review, um, algorithm update and kinda our spin on what the guidelines that, that Google have given us and how we are using that internally, um, with our content writing team, um, at niche website builders. Speaker 1 00:01:34 So, um, hopefully it's going to be a really kind of actionable and, uh, interesting and useful kind of show that, you know, you can take away and, and start thinking a little bit more about, you know, when creating quiet reviews for your own site and how they should be structured and what should be in what should be included. So we've also, we've also included this as a download. Um, so you can go ahead and download this as a PDF, so you can kind of get a little bit more detailed than, and provided just through, through word of mouth for, in this podcast. So if you go head over to niche website.builders/resources, and you'll find the, the downloadable there, we've got a couple of other couple of others in there which are, um, how to improve your RPM or EMV. Um, if you have an ad site, um, so some tips on how to do that without doing any additional work, creating more content, you know, there's, there's some really good, really good, quick wins in there. Speaker 1 00:02:32 And as Adam mentioned in the show, you know, he, he followed pretty much the, the, the, the, the strategy he took to flip a site and make about an $18,000 profit in around 38, 39 days. Um, so, um, yeah, if you're running ads on your site, I think that'd be really useful and just like real, real quick tips. Some that you can just do, you know, if you've got a spare hour here, then you can, uh, make some really good changes that could have a, a good impact on your site. And the other one is, uh, how to do due diligence on expired the main. So we cover in, um, pretty good detail. And how are we go ahead. A guy would go about doing that for, um, for website builders as well. And we cover that in a downloadable document as well. So if any of them sound interesting to you head over to niche website dot birders slash resources, and you can go and download in there. Speaker 1 00:03:26 Um, also quick brief, quickly mentioned, um, that we're really kind of ramping up, um, the number of expired domains now that we're managing to acquire. Um, and, um, you know, you can go ahead and find them at niche website.builders/domains, and we've got a bunch of really good ones coming up. So just to give you a kind of an idea of ones that are coming up shortly, so there's one around horses, which actually just went out today. So you may be too late, but it may be still there if you're quick. Um, we've got a wine or wine wine, we've got one, uh, uh, for dogs. Um, also one for marriage advice it's called marriage, marriage, gyms.com. I think that's, that's got lots of, uh, potential, uh, for informational content, also sign language, uh, once that's called sign station.org, that one, um, yeah, it really has kind of lots of lots of opportunity as well for informational kind of, uh, content and video content too, if you want it to stretch out to that further down the road also for, for DJ, uh, D uh, DJ domain as well. Speaker 1 00:04:33 Um, that domain is called spin bad.com, which was a DJ. Unfortunately he passed away last year, but he he's, the main is now available and, um, has lots of, uh, sort of good backlinks in his space. And then also an outdoor living, uh, domain, um, which, which we can cover so many different things. So, you know, garden furniture, barbecues, fire pits, uh, outdoor lighting, gazebos, uh, pools, all of that kind of thing. So there's quite a lot of, uh, things that we can that, you know, you could use that kind of domain for. And then the last one is kind of fashion and lifestyle. So that's kind of what we've managed to pick up recently. We just, we're getting them written up and published on the site. So if you head over to niche website.builders/domains, um, uh, you can go and check out those domains that we have available. That's enough of me talking for now. Um, so without further ado, let's get on the show. Speaker 0 00:05:33 This episode is brought to you by niche website builders, an agency dedicated to helping people just like you build profitable content sites, niche website builders are the hands-off content site marketing agency. You always wished existed. It's run by content site marketers for content site marketers, and they help both investors and individuals alike build profitable online properties. They provide a fully outsourced approach to content creation, link building and done for you. Website builds the same approach they use on their own six-figure portfolios. For example, their content packages come with a proprietary keyword research process are written by in-house native English speakers formatted using templates proven to convert and uploaded to WordPress with affiliate links added so that all you need to do is hit the publish button, check them out[email protected] slash show that's niche, website.builders/show, and fill out the form to get coupon codes for 10% more content, or a 10% discount on links with your first daughter sent right to your inbox. Hi, Speaker 1 00:06:38 Welcome to this finished website builders show. Uh, today I have with me Adam Smith. Hi, yeah, Adam and I on the, uh, the podcast today and no particular guest, um, in particular external from niche website builders. Uh, but we wanted to have a chat today, um, and share how our approach to the Google Google product review algorithm updates. So, um, it's been, uh, you know, it came out well, I don't know how many were four, six weeks ago now I had them at the time of recording. So we haven't seen a huge amount of impact on the sites that we work on and we work on for our clients yet. Um, however, you know, I think this is a clear indication from Google that this is going to be important and over time, it's going to be really important that the reviews that you have on your site are, are of good quality and are actually gonna meet certain criteria and meet certain standards and having a crappy, crappy affiliate site with crappy reviews like going forward is just, isn't gonna, isn't gonna work out for you very well. So, um, we've kind of been interpreted the instructions, uh, provide all the guidelines provided by Google out in our own way. Um, and we're gonna kind of share, uh, how we do that niche website builders, and hopefully kind of give you kind of some on the ground kind of actionable things to take away from, from this. But before we get started as well, how's it going with you, Adam? It's Speaker 2 00:08:11 Good. It's gotta be lit, literally just laughing, uh, before, before we press record, uh, because my, uh, we realized my beard looks magnificently ginger and this light. Um, and it's an ongoing joke that, uh, my, my wife convinced me to dye my beard like dark. She said it was dark brown a couple of months back, but when we, when she died, it just turned like black. So like brown, when you go on hand, she likes black beards. So last time she, she convinced me to Diane, which is a couple of like a week or two ago. She said, I've got light brown this time, but it's just like giving me highlights. Like it's just highlighted the ginger bits. So, uh, we've another day to go on it again. We're going back dark brown, but not leave it on so long. Definitely a lot. When I Speaker 1 00:09:04 Say it again, you should go for a few different colors now, you know, a blue and stuff Speaker 2 00:09:11 Was just like a line of blackness. Like, and then this is going to sound, even this will sound even worse then. Cause we were going out on a night out, like one of our first nights out, you know, are you over a year because of the pandemic? And um, Jessica sitting next to me, my wife was sitting next to me and she was putting on fake tan with like these white things. And I set up password here. I'll do my, do my face and I did my face. And then the next day I went again, my hair cut and they trimmed my beard. Um, but they did it with like a cut-throat razor and because it was dark black and then they cut it and then there was no tan net. It was like, I had a white line just like brown, white line that black beard. Speaker 1 00:10:02 Yeah. I definitely think, you know, like you're like a Lego character with the Lego beards, the black one, for sure. I'm looking forward to what turns up next one. You'll be it for the next podcast. And that's a thing, you know, you're going to different style and a different color every time, every time you record. Speaker 2 00:10:20 Yeah. Apart from that, I just bought, uh, just finished closing on a new website. Um, I don't mind sharing the niche with people. I think it's an interesting space. One, which I, I could never have imagined myself get into, but it's a, it's a website all about foxes. Um, but what's interesting about this idea. Well, a couple of things were interesting. Uh, one it's a, an income school website. Um, and I've been specifically looking to buy some of those recently when I think there's a couple of quick wins, uh, on those types of sites. Um, and also like the holy thoughts of the, the, their approach is to do little to no link building. So I bought it to add some more content, but also to do link building and, and try and improve it that way. But it it's an interesting site for me because it came with a YouTube channel and I've apart from obviously this channel I've never owned or, or run a YouTube channel before. Speaker 2 00:11:12 Um, and literally as I was buying a, just crossed the, the, uh, the number of hours viewed and subscriber count to be monetized. Um, but I'm having some problems with that. Uh, basically I, when I try to sign up through to AdSense on there, it said my email address, which I use for everything is associated already associated with, uh, an AdSense account. And it only gives you the first four characters and then the rest of the start out. And I, I don't recognize it. Like, I've no idea what that email address is or add some, I generally don't know what it is and there's, I can't get any, any help. Like I've been on the Google forum and you submit to your question there and somebody's supposed to come back to you, but I don't know what's going on with that. I don't what to do with it yet, but it's got a channel which I intend to monetize at some point. And the previous owner had, um, put together a, almost like an SOP for outsourcing the creation of the videos based on the blog post. So I've got a clear path to creating more videos. I just need to figure out how to monetize them on YouTube. So, Speaker 1 00:12:23 Yeah. So the previous owner co owner can't help you with that, that email address then? Speaker 2 00:12:28 No, I mean, he's transferred. The account is not mine. It's my YouTube account. And then when you click the monetized, now part takes you through the, the section. Okay. When you connect it to your ads and scout, and it's my ad sense account, apparently. I mean, I don't use ad sense. He's already got a media line or one of the other networks and they don't rely on your AdSense account. So I am use that tense for years. So I don't know, am I supposed to mean from my shady past when I was doing some pilot stuff and I must have said that this other account along the way, like with a Buhner email address and I don't know what it is. Speaker 1 00:13:03 Yeah. I think the thing that stood out to me about your, your new Fox website was the, the foxes getting intimate, intimate on the homepage. Speaker 2 00:13:13 There's a post on the page about yeah. Fox, Fox breeding. I think it was. Or, and there, the featured images is just two Fox is going at it. Speaker 1 00:13:24 Yeah. Cool. So, yeah. Um, so yeah, I'm, I'm just in the process of selling website myself. Um, so that was, uh, essentially for the longest standing people that have, uh, um, been following niche website builders even before we were accompanied when it was just, uh, uh, I was just blogging a case study, um, uh, sites about building a site and, uh, and, and the blogs still exist on the niche website builders website, actually. And if there's anybody who wants to go back by like, um, yeah, I did a case study site and kind of stopped doing the updates when we, when we started the company, because we just got real busy with that. And, um, I start actually doing a lot of work on the site. So for the last year, I just haven't really done anything on it, but it's been ticking along at about $1,500 a month. Speaker 1 00:14:12 Um, recently recently added some more context. I had another site, which is a similar niche and I just kinda end up merging them together. And so it had 85 posts from one which is on kind of a different kind of topic area. Um, but that, that, that, that topic area is doing really well. Um, and obviously you have a 3 0 1 there, the domain as well. So that's kind of getting some, um, additional traffic, additional authority into the main site. It's kind of showing a good trend upwards now. Um, so that's good for the good for the new owner sending that for a rep around $60,000, um, uh, currently. So it's just in the process. That should be, it should be in this hopefully. That's nice, man. Congrats. Thanks. Thanks. Speaker 2 00:14:55 What did you want to, why would you want to sell it now? Cause I, I, we've talked about this on previous episodes where, and I'm a prolific buyer and flipper and NIST a hold for the longterm, or you've obviously had this site for a number of years, but like what made you want to sell Speaker 1 00:15:12 It? Now? I spin it's going on for two and a half years now probably actually I've had it. So I got it started from the beginning, I think sort of like a Dior 32, something like that at the moment. So I could do some shotgun skyscraper link building at the time. It's just, it's just that I've, I've kind of got the new plan now, which I'm kind of working with some informational sites. I'm just trying to build up my portfolio. I'm kind of just, I'm just passionate about that side of what I'm doing now. Um, and I'll make that to this site for long enough for like 12 months. And it it's about time. Someone else gave it some love and, um, it's in a good position. It's been like it's never, ever been affected by any of the Google updates over time. It's just stayed solid and strong. And I figured, you know, rather than I guess I looked inside myself and decided, do I want to do more with this? Or should I hand over the Baton to somebody else? It's a good site. But I think, um, I've kind of moved on from that site where I started two and half years ago. And just looking to do a few other things now. So it's just the right time for me and yeah. Good, good for the buyer as well. I think. Nice Speaker 2 00:16:16 Just in time for the house extension as well, right? Speaker 1 00:16:18 Yeah. Hopefully, hopefully if we ever get around to doing that, but cool. Um, so should we move on to the Google product review? I haven't written update, so yes. Yeah. So Google, uh, kinda the difference about this update is that Google actually gave it a name for one and they, you know, very rarely, rarely, they actually gave us a very uncommon, they actually gave us some guidelines for which to see, uh, uh, I dunno to assess our reviews and, um, you know, they're pretty pretty, the bad news is they're pretty broad, those guidelines. So this is kind of, we've kind of dissected those and kind of come up with our own plan for how we were going to tackle them. But did you want to talk us through kind of what it was the Google suggested would be, would be good? Yeah. Speaker 2 00:17:07 Yeah. So, like I said, it's, it's, it's pretty broad what they've said. Um, so they definitely need some interpretation, but these points are basically they're indicators that the Google give us of what they're assessing with this update. So the first one is express expert knowledge about products where appropriate, which hopefully we will be doing anyway, uh, show what the product is like visibly or how it's used would unique content behind, beyond what's provided by the manufacturer. I think they also mean there beyond what's provided by like the Amazon sales page and the little box about features and stuff. Um, show what the product is like physically or how it's used, uh, with unique content beyond, oh, that's the same one. I'm sorry, there's two copies of this. The that's actually twice, um, explain what sets our product apart from its competitors, uh, discuss the benefits and drawbacks of a particular product based on research into it. Speaker 2 00:18:03 Just describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision, identify key decision making factors for the product category and how the product performs in those areas. For example, a current review might determine the fuel economy, safety and handling our key decision-making factors and rate performance in those areas. And then the last one is describe the key choices in how a product has been designed and their effect on the user on beyond what the manufacturer says. So we'll come onto each one of those individually in a second, but essentially what they're trying to do with this update is say, it's no longer good enough to just take content from the manufacturer's website or, you know, this traditional content that you might find across typically, you know, the top 10, if you put in any kind of, best of word and regurgitate it into your own words, they're looking for more depth, they're looking for more insight into, uh, you know, what sets the product apart. Speaker 2 00:19:02 And more importantly, why like, why is this the best one for X, or why is this the best use for the best product for, um, you know, a particular use case. And then, uh, how you lay that out in a particular format, kind of giving us a roadmap here. So we'll basically go on to, I think the next part is probably for us to break down each one of those points and give our interpretation because I mean, that sounds great. And they give you all those things, but like, what does that actually mean in real life when you come to write content? Um, so I think the first one, what do you want, which one you want to start off with mark? Yeah. Speaker 1 00:19:40 So, so we talk about tone of voice. I think this one's really important. I think this is something that Google can pick up like really easily and really quickly, uh, and we've started, we've seen, um, we have experience of this historically, right? So when, um, the, uh, Google kind of targeted the, your money, your life, uh, sites in the past, um, any of those sites, which had like too much kind of sales language got really hit in the update. And, and, and it's really easy for Google to identify that. So I guess what I'm saying here is that, you know, if you're, if you end up copying the manufacturer's site or just regurgitating what it says on the manufacturer site, you're going to end up with a lot of, kind of, um, salesy kind of words, that set that sound like a sales pitch. Um, so really, you know, what we need to be looking at is changing that wording to, to use wordings, which we're more kind of reviews, reviews based than sales based. Speaker 1 00:20:35 So you might want to use words like, you know, tested, reviewed, compare results, findings, all of those kinds of things, which kind of insinuate that you've, you've, you've actually done some sort of assessment of the product and kind of given your, um, whereas if it's just, uh, a copy of the Amazon page or the, or the, or the, the manufacturers site, as you said, then it's, it's definitely going to be more sales, sales focus. So I think that, that I think is really important that you make sure you kind of make that distinction and make sure you're using the right language when, when writing the Ruby Speaker 2 00:21:07 Sure did want to interest them as well. And I only came across this week, I was on a, on a call with a client and they didn't, they're not using the Amazon associates program because in the Amazon associate program, you can't mention how many reviews and products had, or, you know, or how many, what the star rating is, but these guys were using something totally different. And then we were looking at the featured snippets for some of the reviews. Um, and they're all, almost all of the featured snippets mentioned the word review, but actually had like, you know, these guys are on this, this company's on Trustpilot and they've got a 4.5 star across 3000 reviews. And that stuck out to me, like almost all of them had that. It was as if almost Google was looking for that type of information to include in the snippet with a review type keyword. Um, so if you're not using the Amazon program, um, I think it's important to include that kind of, that kind of language as well, especially with trying to win when featured snippets to me. Speaker 1 00:22:08 Makes sense. Yeah. Speaker 2 00:22:10 So the next, the next part is, uh, is, is key criteria. Now, all, I mean by that is, is basically how, how we tested and compared the products. Now I say tested because, you know, we are not like the, not like why I had her. And most of you, I'm assuming I'm not like why I can't tell where you've got the budget to go out and physically buy the products and test them and actually compare them. So, you know, we have to basically come up with a framework to show, to Google that in some express to Google, that we've actually, or looks like we've actually tested them. And the way that we do that is by saying, you know, what are the common things that this product, what are the commonalities in this product that we can say we've tested? So for example, if we are testing batteries, it could be, how long do they take the charge? Um, how long does the battery last, uh, what's the app, the lifespan of the battery, like the common criteria that we can say that we've tested, uh, against all of the products in there in the reveal and how they compare with each other. So it's just a slight change of language. Uh, but we basically lay out, these are the key criteria that we think are, um, common across all of the products. This is how we tested them, and this is how they wholly compared. Speaker 1 00:23:28 Yep. Yep. Totally makes sense. Um, yeah, yeah, yeah, totally agree. So the next thing is kind of, kind of similar. So it's categorizing the product reviews. So again, you know, we're trying to identify what are those key criteria. So, uh, and I'm in kind of identifying which products, uh, you know, what, when I say categorizing a product for use, what I mean is what is that product best that, so we kind of try and break it down. So if I give an example, say we're reviewing a coffee machine. It's like, well, which machine is best for Cray cappuccinos? And which machine is he best for easiest for cleaning, and which is, uh, you know, the best for a beginner and things like that. So you kind of want to break it down into kind of different areas. Um, again, this is kind of trying to, uh, give you some, give you Google and even the reader, like some indication that you've kind of done some kind of research and some analysis to work out, you know, where the positive aspects of a certain machine is versus, or certain product is, uh, versus his competitors. And if you can, it's really good to include some, um, some quantitative measurements in there as well. So if you've got some data and statistics kind of to go into that, that part as well, that's all gonna kind of help supplement that kind of research guide, uh, aspect of, of the review. Yeah, for sure. Speaker 2 00:24:51 I think another, the next point is company history. I think this one is interesting because I mean, you've got to think like, why is that important? Like why is the company history important to a product review, like maybe a best guide. Um, and I think it's Google trying to add some kind of layer of quality in there. Like they want you to be recommending products from, you know, companies that are good quality companies. So the fact that they've kind of laid out that they want you to talk about the company history, I think, is quite important and shows that they are focusing on quality. So another aspect that we would like to include is, uh, you know, some research on the company and the manufacturer behind the products, um, include things like what's the company's reputation. How has the brand developed over chat all the time, or how has it changed? Um, and by including that, um, you need, it doesn't have to be a massive aspect of the review, but include, but by including that, I think it goes a long way to pushing you like above and beyond your average review or what your competitors are doing. I mean, I don't, we don't typically see competitors writing about company history when they're doing their best job guy, for example. Uh, but now that Google has given us the roadmap, we know that we need to include Speaker 1 00:26:09 It. Yeah, I think so. And I think just, it's just the other thing by including that it just, again, demonstrate <inaudible>, this is not the company. History is not something that you're going to see on the rev on the specific product review page on the company's product page on the, on the website. And again, on Amazon, you're not going to see that this is kind of additional stuff. And, um, again, kind of just shows indicates somewhat that you've actually, you're doing something different to just regurgitating the, the, the, the specification of the product. Um, just to say, enlighten this point as well. Like this is kind of really helps our writers with the writing actually, although we were kind of adding in more layers layers of stuff here, it's, it w it breaks it down into like nice little sections, actually. I've kind of, okay, you've got to review the company history. Speaker 1 00:26:55 That's kind of easy to kind of task off and do, and then come back and kind of the next step on from that is, uh, we took, you know, we tried to talk about the product evolution as well, which is something that's kind of mentioned in the guidelines. So, um, you know, we take some time to talk about, you know, why, why is this product the best in the category for which we've chosen it to be in? Um, and how has that product evolved over time? What feedback have, uh, the company taken between, um, the evolution of one product version to the next product version and, and what steps have they taken to address some of those issues and, and, and improve the product, and where is it standing, you know, against its competitors and, and things like that. How, how long has it been established? So, um, similarly to the company history, we talk a little bit about the history and the evolution of the product as well. Speaker 2 00:27:44 I think, I think one thing to mention there though, is that that's not always possible. Like if you were doing dinner plates, for example, I mean, they don't have a dinner plate version 2.0 or anything. So it applies to some spit, some, some niches or some products, but not to all that, Speaker 1 00:28:00 Maybe. Um, Speaker 2 00:28:02 Yeah. And then, you know, I'm from that, the next, the next part, um, which we we've been trying to do, we've been doing this anyway, but essentially it's talking about your experience. And I say, again, experience in inverted commerce because we don't handle the products and, and probably most of you will handle the products. But I would take away from that is to, is to talk about, um, the benefits rather than just the features. So we always tell our team, you know, feature benefits, feature benefit, not just feature. So rather than seeing, you know, this light as a, this, this bottle as it is a thousand megawatt bulb, like what, why, why is that beneficial for you? Why is that a good thing? Why is that a bad thing? Like, you don't just want to say, it's got this feature. You don't want to say, well, it's got this bar, but it's great for campaign because it allows you to aluminate the whole tent and you only need one light to do rather than three torches, for example, or whatever that that is, but with this update, um, and that used to be fine. Speaker 2 00:28:59 But with this update, you want, people want to try and take a little bit further as well. So feature benefit, and then, and then experience. But I say experience again, innovative commerce. So, you know, things like, how does the product make you feel, or how has it helped you achieve your goals, or, you know, how do you feel when you use the product? Is it aesthetically pleasing? How does it improve your life? So you've got feature benefit and then experience. And I think that the new add on is these, is that, that, that last part of the experience, which can be tricky if you've not held the product or use the product, but this is where I think a good quality content writer can come in because they can read what's on the manufacturer's page or the reviews on Amazon page. And then they can that into a, to talking about the experience they can put themselves in the shoes of someone who's written a review on Amazon and said, you know, I love the way this fell to my hands and I did X, Y, Z on it. Well, that's great because now they can talk about that as an experience in the reveal. Speaker 1 00:29:58 Yeah, yeah, absolutely. And, and again, kind of moving on from that in a similar kind of vein, um, talking about pros and cons now pros and cons is probably something that's been in everyone's product review. That's just, that's just something that everybody tends to include, not everybody, but most people and, and, and we should have been enlightened. We've always seen that, that, that, that does well by including the pros and cons, and also making sure that you do include cons or not just pros, because, you know, it's just, just the positive. You need to show the flip side as well. Um, but in terms of the pros and cons now going forward, we kind of adapted them slightly. And again, we're talking about the experience, we're not talking about the pros and cons of the features themselves. Instead, we're trying to highlight the key benefits and the drawbacks, you know, from an, an experience point of view. So, you know, it talks about, you know, how does it make you feel, or how does it help you achieve your goals? Well, if it, if it didn't help you achieve your goals or it hindered you achieving your goals, that's kind of something you want to mention there as a con, not that X feature, wasn't, it didn't have X feature. So again, we're just trying to use the, that wording around the experience of using the product, rather than just talking about the features, uh, and specification again. Yeah. Speaker 2 00:31:14 And then, and then the last part, which is similar to what, what you would typically expect in a, in a, a best style guy is a buyer's guide. Um, and, um, usually that comes at the end. Um, and basically it's, it's the way you round off now. So you say you kind of sum up all of the key features and criteria that are important for choosing the products, um, for that plan specific purpose. So it's not just a generic piece, it's specifically for the title of the article. And then another thing that we always always include in the, in the buyers guide, which I think is becoming more and more important, uh, is, is FAQ's frequently asked questions. I know we've talked a lot about FAQ's and we've got our own FAQ service where we can, you know, if you've got an existing content that doesn't have FAQ's, we can go back and add FAQ's, but, you know, ethic, he was essentially, that was to add more, more depth to the article. Speaker 2 00:32:08 I mean, there's only so much you can talk about in terms of like what the key features are and, um, how you chose them and why they're important. And then, you know, the ethic use, allow us to add a little bit more, um, substance and, and talk about, you know, the related, informational based topics that are to do with whatever the best I've gotten is. Um, you can use a couple of different like tools and software to pull them out. You can use answer the public, or also asked, um, you could also just Google the keyword or related keywords and look for questions in the people also ask box or the related search box at the bottom of Google. And that, that way you're getting it directly from, from the horses most as, as it was. Um, and then the other benefit, obviously the FAQ is, is that you can mark them up with, with FAQ schema. Speaker 2 00:32:53 And then should you buy as guy get onto page one, then it'll activate the FAQ box. Um, Google literally, was it last week or the week before changed? How many FAQ, uh, snippets they show on the homepage on the front page from three to two. So you get slightly less real estate space now, but I still think it's well worth well worth doing. And it makes yours, especially if you're one of the only ones on page one with that box, it just makes your listing standards a little bit more. Um, we've got some data which shows people that the click through rate is higher when we have that box on there. Um, you know, whether we believe it or not a higher click-through rate typically will signal to Google that your content is better than whoever's above you. And, and hopefully give you a little bit of a boost in the rankings, too. Speaker 1 00:33:40 Awesome. So I think that about wraps it up. That's kind of how we're tackling it. We've kind of got, we've kind of brought together a template for how we do that internally. Uh, we've this, uh, we've also written this up into, uh, like a downloadable document on our site. So if you head over to a niche website.builders/resources, uh, then you will find a downloadable, uh, PDF essentially, which kind of covers all the stuff we've spoken about in a little bit more detail, um, on the podcast, there's also a couple of other guides in there that we've added and we'll probably get into some more over time. So the other ones that we have is, uh, how to assess, uh, how to do due diligence on an expired domain. Um, and the, the other one is how to increase your RPM, uh, or EPM V depending on which metric you're using. Um, if you're running ads on your site. So how, how, how do you without actually adding more content or doing any more work, like how do you manage to increase the revenue you can get from your, from your ads? So, Speaker 2 00:34:47 Yeah, I think, uh, just, just to add to that, I think, um, like both of those are like, from our real world experience as well. I see lots of like guides and she told they're like, which aren't based on real experience. I mean, we vet expired domains every day so that we know what that is. And then on the year, at the beginning of this year, I was on daddy's podcast recently talking about basically how I implemented everything in our, how to improve your RPM guides, um, and sold a website and made like $18,000 profit in 38 or 39 days, or something is literally like 10 hours worth of work. And it's, it's the exact same process, pretty much that I followed from this guide. So they're not, they're not generic guides or, you know, top, top level stuff. They're the proper, proper in depth stuff that we use ourselves. Speaker 1 00:35:34 Awesome. So, yeah, niche website, builders slash resources. Um, so yeah, I think, I think we just about covered everything off there, uh, Adam, but, um, yeah, thanks for that. She really enjoyed that it was a good chat and, uh, I guess we'll just sign off and say goodbye till next time. Yeah. I don't Speaker 2 00:35:53 Know how we end this. Do we just say goodbye? Like, Speaker 1 00:35:58 I don't know, maybe maybe answers on a postcard, like how we should end the episode when it's kind of awkward, like it is now. Um, Speaker 2 00:36:07 Okay. I guess the only disease, like, you know, we've come up with this topic of ourselves, but we were always looking for more ideas about things that you guys want us to talk about. So if you've got an idea of, or, you know, you've got something specific, you'd like us to talk about where it's just me and my like, kind of going back and forth around a specific topic, then just let us know either mentioned in the comments or shoot us an email or send us a Facebook message or go on the website. You've got the little Facebook chat in there and just Speaker 1 00:36:32 Let us know. Right? Yep. Yeah. We will look forward to that too. That'd be good if some or some kind of, if somebody else comes up with some ideas, that'd be awesome. Happy to do that. Cool. All right. Um, okay, so, thanks. So thanks again for listening and speak soon. Thanks again for tuning in, and I hope you enjoyed the show. If you're listening to the podcast version of this episode, please subscribe on iTunes or wherever you listen to your podcasts, please rate and review. As this will allow us to grow our audience and create more shows like this one. If you're watching on YouTube, please subscribe to the channel and click on the bell to be the first to know about any new episodes that we release until the next episode. Speaker 3 00:37:11 Goodbye. <inaudible>.

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