Adam & Mark share their approach to site building and keyword research (correlation, but not as you know it)

May 25, 2021 00:34:39
Adam & Mark share their approach to site building and keyword research (correlation, but not as you know it)
Niche Website Builders Show
Adam & Mark share their approach to site building and keyword research (correlation, but not as you know it)
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Show Notes

 

How do Google updates to affiliate websites and Amazon commission rates impact keyword research when building niche sites? 

In this episode of the Niche Website Builders Podcast, Adam Smith and Mark Mars talk about changing and adapting their thought processes and approaches to site building and keywords. They propose a four-phase framework to handle different scenarios.   

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Episode Transcript

Speaker 0 00:00:09 Are you ready to get serious about building content sites and building a profitable business online. Welcome to the niche website builders podcast. We bring you the latest field, tested tips, tricks and strategies for building a profitable online asset. We interview industry experts, share customer success stories and reveal our own experiences. Working on hundreds of sites to inspire and motivate you to make something happen. Let's do this, Speaker 1 00:00:42 This week's episode of Finnish website, build a podcast and YouTube channel. Unfortunately, don't have a guest for you this week, which means one, you stuck with me and mark and two it's a little shorter than usual. However, we will be chatting through some, some really interesting things and some things which I hope will kind of make you think a little bit about, I think a little bit different about like niche selections, um, and just your business model in a, in a different way. And we also talked a little bit about keyword research, so mainly a tough how our thought processes changing and adapting to a changing landscape, Google changing the things all the time, Amazon changing their commission rates, for example, uh, and answer in-depth the details around how we are performing keyword research, uh, for different scenarios. So I'll be fine. It's about this episode valuable, let us know in the comments below, if you are watching on YouTube, uh, feel free to reach out to us. Our email address is in the comments below, or it's a team app niche website, dock builders. You might pick up, pick that up. So let's get into it. Speaker 0 00:01:46 This episode is brought to you by niche website builders, an agency dedicated to helping people just like you build profitable content sites, niche website builders are the hands-off content site marketing agency. You always wished existed. It's run by content site marketers for content site marketers, and they help both investors and individuals alike build profitable online properties. They provide a fully outsourced approach to content creation, link building and done for you. Website builds the same approach they use on their own six-figure portfolios. For example, their content packages come with a proprietary keyword research process are written by in-house native English speakers formatted using templates proven to convert and uploaded to WordPress with affiliate links added so that all you need to do is hit the publish button, check them [email protected] slash show that's niche, website.builders/show, and fill out the form to get coupon codes for 10% more content, or a 10% discount on links with your first daughter sent right to your inbox. Speaker 2 00:02:52 Welcome to the <inaudible> today. You've got me and Adam, no guests today, just us. Um, and today we're going to talk a little bit about Adam and I have been having a few different conversations about, you know, the recent Google updates, the, the product review update and the ones before that, and kinda kind of changing our idea about, you know, how we want to go about building sites ourselves, but also, you know, for how we're going to be building sites for clients. So, um, we went to the chat to you a little bit today about what we think, what we've been thinking about, the kind of things that we're thinking of doing, and kind of the kind of broad kind of guidelines that we've kind of set out for ourselves to, to in the way that we want to build sites going forward. So before we go into that, Adam, welcome. Speaker 1 00:03:40 Thank you very much, mark. Cool. So, Speaker 2 00:03:42 Yeah, as I said, we've been, we've been talking a little bit about, you know, how are we gonna build sites going forward? So do you want to take us through kind of broadly kind of some of the things we've been thinking about? Speaker 1 00:03:51 Yeah, yeah, I think so. So, um, we'll go through the, the things that we've been talking about for this, and then, um, probably be good to give an overview on like our top level keyword research approach, like strategy for each of the different kind of phases. So we've been, as you said, you know, Google changed the goalpost quite a bit over the last couple of months, especially for affiliate websites or specifically affiliate websites, um, and being in the trenches and running our own sites, you know, we have to adapt and change and modify as Google changes, which, you know, we've done over the last couple of years and we continue to do so. This is just, just an iteration of that. So we've kind of broken, we've got this framework now where we are thinking about site in a, almost a four stage and four stage journey. Speaker 1 00:04:40 So, you know, previously we were, we were happy to build sites, which were just, you know, pure affiliate sites. They only served the purpose of trying to get someone onto the site and then through to the affiliate program, be Amazon or somewhere, and just trying to get a commission. And in all honesty, you know, that that's still fine and it's been fine for a long time, but I think the, the, the, the days are numbered for just those, those kinds of sites. Um, w Google seems to have them in their cross hairs and, you know, we have to, you have to adjust and move on. So we're now thinking about this for me, except for stage perspective. So stage one is can we build an audience in this niche? And typically you can, we build an audience based around questions. So is this a space where we can, um, you know, uncover tons and tons of questions and we'll come on to how we actually do that in a, in a bit. Speaker 1 00:05:38 But if you think of the, of marketing as a, as a funnel, and if, you know, you've got top of the funnel, middle of the funnel and bottom of the funnel where the top of the funnel is all question-based, you know, there's no real buyer intent. And then you move down the funnel to where it's buyer intent. This, this phase sits pretty much in the top, the funnel, um, in the top of the funnel space. So we're just trying to get related audience to the website, to give them genuine, helpful answers to the questions that they may have, um, this, uh, and that's all the, the, the roots of monetization there is through display ads. So, you know, we're not trying to sell them anything, essentially at this point, it's just, can we be helpful? Can we build an audience of people that know us as a helpful website and a helpful resource and monetize with display ads once we've got that, and we've got the audience, um, we move on to phase two, which is, can we now start providing them with some kind of product, um, you know, in an ideal world we'd like to be looking at, are there digital products out there, which we can promote? Speaker 1 00:06:44 So for example, if we were making a website on how to be, you know, anything to do with nursing, for example, uh, you know, the top of the funnel questions are, how long does it take to be a nurse? What does the salary, when you qualify, you know, what kind of qualifications do you need, how to get into medical school or that kind of stuff, phase two would essentially then be, are there providers in that space that already offer a digital course or some kind of product that would benefit the audience that we've already built in phase one? Um, and if we can find them, can we partner with them and can we be an affiliate for, for their programs, um, which kind of leads us on to phase three, because phase two is a, is a proof of concept. If we can start selling other people's products and courses and offering value that way, can we now look to build our own, and can we build upon a better course? Speaker 1 00:07:36 Can we build a better community? And all this has kind of taken the first interaction from phase one, and now trying to build it into a community and a brand and a, and a real business, essentially, and by, uh, creating your own product, your own course, you know, whatever that looks like on phase three, you're starting to become a brand and a product and something that has more intrinsic value than just an affiliate website. And then phase four, this part isn't always pinned on the niches and always possible, but in an ideal world, phase four would be then where we connect the audience that we've built through phase one and three to a direct to businesses. So for example, can we, in the nursing example, can we then build a directory of, uh, education providers like universities or colleges that offer nursing education? Can we look to partner with them and sell them leads, or, um, you know, is there any way that we can create a state-by-state directory of the best nuisance schools by states and sales sponsored listings, for example, like how can we basically connect the audience and monetize the audience that we've built up in the trust directly to, you know, the end, the end consumer there, um, which leads us nicely. Speaker 1 00:08:51 And, and this is a long-term plan for a website, you know, by the time you get to stage four, you would essentially be an authority in the space anyway, but stage four allows you then to find, um, strategic acquirers, maybe strategic partners, strategic acquirers. And for example, if you were providing, you know, 30 or 40 leads to, uh, you know, a couple of universities every month, maybe I don't know about the dynamics of universities acquiring these kinds of sites as me, Jen, but maybe they will be willing to acquire you because, you know, you providing so much value for them. And I imagine that these kinds of partners would value a site way more than a 30 X multiple, that a traditional affiliate marketer would, would value. So, yeah, of course I taught, I spot a lot out to you. So if I have questions, Speaker 2 00:09:41 It's about building a road map to a community, isn't it? So the goal here is thinking, long-term thinking about how we can build in very commerce, like a real business, right? Rather than just a site that's getting using SEO to get people there, to get them to click through, to link and never see them again. We're actually trying to do more than that and build it. And that's where the, where you could, the question based content kind of comes at the start doesn't necessarily mean we've got a great strategy right now for building question-based content. And we're having seen fantastic results among our clients, but it doesn't necessarily have to be question-based content. It just has to be informational based content, right. Something that is useful for people within a niche stuff they're going to be searching for that is going to get them coming back again. Speaker 2 00:10:23 Um, so yeah, so I think, I think you covered that pretty well. Um, so in terms of, um, yeah, I mean, let's, we mentioned there that the FAQ kind of based stuff, do you want to, I mean, we've talked about this on a, on a podcast already. We've got a dedicated podcast to it. Like a, I can't remember now why you should give a FAC about FAQ's, but, um, so to look that up, if you want to, but, um, yeah, so yeah, we've got, we've got a pretty good strategy and we're starting to see some really good results now, not only in building sites from scratch where we're kind of re predominantly focusing on question-based, uh, uh, articles, but also, um, for updating existing articles on people's sites. So now we're looking at this, like, you know, if you've got a website and you've got lots and lots of old site, lots of, lots of, lots of old articles on there, and you're thinking I really should give these a refresh out FAQ service is great for that bit. And again, you know, we've been seeing a great uplifting traffic from doing that kind of work. So, yeah. Do you want to go into a little bit about the FAQ service and how, how, how, Speaker 1 00:11:26 Yeah, I mean, I think so we've been there, we'd be doing something with that kind of time. I think that is going to be releasing to his results soon about where we've updated some of his content with FAQ's. Um, and he's been doing an, a controlled experiment where he's been, she basically created a Google segments out of just the URLs we've updated and, um, that traffic to those pages, I think when he releases the results will show that his traffic has increased to those pages over 200%. So yeah, it's, it's working really, really good. Um, it'd probably be, I guess we should cover a little bit about like the methods that we use to, to uncover this. Um, so it's all based around reverse engineering, Google, like the whole, this whole idea came up up by when we were doing traditional keyword research, which typically involves looking at competitors or starting with seed keywords. Speaker 1 00:12:22 And you're looking through HRS and trying to pick out what we think would be good question-based or informational based keywords. The missing part there is, is asked essentially in that these are questions or keywords that we think are relevant to the topic, and we're influenced and biased by, you know, third party metrics like keyword volume, search volume and keyword difficulty. And, you know, as, as humans see informational data different to the way Google does. So we kind of went back to the drawing board and four, well, how do we do our keyword research, but just based on what we know, we know that Google things around that. So we came up with a couple of two different methods. Initially, the first one is if it's an existing website, we run it through the Google NLP algorithm to pull up all of the entities, which would be like the topics that Google thinks are relevant. Speaker 1 00:13:17 And these are just like, you know, seed, head keywords, which, which we can expand upon a little bit. Uh, and then from there, we have a method where we mine, all of the people also ask questions that come up on the search results when you search for related head keywords. So typically for, for every one head keywords, we're mining three, four hundreds people also asked questions for that. Um, so, you know, if we're looking at something about newer sin and how to be new in a news, or, you know, the whole nursing school scenario, typically we would mind, you know, upwards of 10,000 questions in an ideal world, all about all of the questions that Google thinks are related to nursing, nursing school, nursing education, nursing exams, books, you know, all of the, everything that's related to that. Um, and we ended with this massive list, which is cool. Speaker 1 00:14:09 We then remove the duplicates, but we've got to step further and just removing the duplicates because obviously we know we're in a, an intent based world now. So we also have to remove the keywords within, with duplicate intent, um, and the tool that we, that we've, that we've created to help us mind. These questions also pulls out the little snippets of text that comes under each question. And what we found is questions with the same intent, but a worded slightly different. Have they share the same snippet? Google shows the same snippet because it understands it's the same. So we, we also remove duplicates which have the same snippet as well to, to remove that. Um, and then we run it through a cluster in tool, uh, which basically clusters the questions together, groups, the questions together based on having similar URLs or the same URLs in the top 10. Speaker 1 00:14:59 And what we're left with is, is literally groupings of questions where there's a primary question and there's several sub questions, which essentially make up the structure and the brief that we use to create the content. So, you know, it's, it's, it's a primary question, which is the, the article title and then anything from two to five or six sub-questions, which make up the H tags or the H two tags of that piece. Um, and then when we format and we upload it, we would make sure that it's all marked up with FAQ schema as well. So we're literally handing it to Google on the plate and saying, this is question and answer based content here is exactly what it is. Um, and that's the method that we use. Speaker 2 00:15:38 Yup. Yup. And yeah, like, I, I mean, I mean, Doug's that result, isn't just a standout result. It's pretty typical for like what we've been seeing, um, across, uh, many of our clients. It's not always the same. Some, some see better results than others, but typically across the board, we've seen pretty good results on me from, from that, that service. So, um, yeah, I guess, um, what's probably also is worth covering kind of in, in, within this kind of aspect is, uh, you know, our keyword research method when it comes to, uh, looking at competitors and how do we, how do we set? A lot of our keyword research goes down to competitor based research now, um, especially when we're working with the next bite at the main where we've already got some authority. So, um, yeah. Do you wanna, do you wanna cover how we're going about that? Yeah. Speaker 1 00:16:27 Yeah. So, I mean, it's a hot, it's a hot topic and a hot word in the industry now about correlation. Like how do you correlate your content to X? Typically people are trying to correlate their content to websites in the top 10, for example. And there are tons of tools out there which, which help you to do that. But, and a lot approach is goods and it's fine, but we've taken a slightly different approach to this. Um, the reason being that if, for example, we worked with an expired domain and it is ADR 25. For example, if we're creating a piece of content and we correlating it to websites and the top 10, those websites could be a <inaudible>, you know, there might be one Dr. 20 in there as well, but essentially we, we would be trying to correlate to websites, which are not the same as us typically stronger. Speaker 1 00:17:17 Um, so our approach, this is a, is a little bit different where we compile a massive list of competitors in the space. So we don't even look at any metrics to start with. We literally just look at what all who are all the competitors in the space. Um, you know, typically content sites and affiliate sites. We, we exclude all, you know, any e-commerce sites and things that guides just content based sites. And then we pull up six different metrics. Um, and this is just to help us gauge the domain strengths. So we pull out a U in Dr from a stress, uh, trust flow citation flow from majestic and, um, da and PA from Oz. And the reason that we use three different providers is because sometimes the results can be a little bit schooled from just one. Once we want a nice overall blend of how strong a domain is, and then we add them all up and then we do the same for the domain, the expired domain that we working with, for example, and we order them highest to lowest on that total score. Speaker 1 00:18:16 Um, and that allows us initially to kind of see where the, where, where this domain fits in the competitive landscape, just in terms of, of domain strength, um, which is, which is helpful in itself. Like you can kind of see, like, are you in the bottom quarter, are you in the top three quarters kind of gives you an idea of, of where you lie. Um, and then from there, all of the domains that are of similar strength or weakest strength, uh, we pull into a new list and then we pull out the monthly traffic data from SEMrush, which is not super accurate. We know it's like two or three times lower than what the actual number is, but it's a good reference if you are using it across all of them. Uh, and then from there, we, we want to work out a ratio, which, which, which gives us an idea of how well they're making use of their domain power. Speaker 1 00:19:03 So we divide their total monthly traffic by the total score of all the six metrics we added up. And it gives us a ratio, which says for every one domain point, they have how many organic visitors are they driving per month. And essentially at this point, we're looking for like outliers, like sites, which shouldn't be getting the traffic that they're getting almost like anomalies and where their, their domains are fairly weak, but they're getting lots of traffic. And what that says to us is if it's not the domain strength, that's allowing them to get this traffic, it's something else. And that's something else really can only be content unless they're using some kind of hidden PDN or something like that. But typically it would be content. And then that's the site that we want to correlate to. So we use screaming frog to pull up all the title, the titles of their top pages, the Hage tags, the content structure, the content length, uh, and essentially becomes, um, almost like an imitation game. Speaker 1 00:20:01 Then how can we look at this, this piece of content? How can we structure ours in the same way? How can we make sure we have the same number of tags that say roughly the same thing? Um, you know, how can we make sure that our economy is the same length, maybe a little longer, a little bit more in depth, and basically how do we create something that's just as good, if not a little bit better. And then when we know that we upload it and we do all the, you know, the good on page stuff, you know, making sure that the is right and internal linking and our site structure is correct all the time. We know that we can outrank those people because I want to mean is essentially better. And we've got a very similarly similar structured piece of content. So that's how we approach that method. Speaker 2 00:20:42 Yeah. And yeah, and it totally makes sense. I mean, we've, again, like the results are ridiculous. Like what we've been saying for this, but I mean, I've been doing it my own portfolio. Maybe we can kind of cover that at the end. Like, um, but like also just for clients, like, um, you know, it totally makes sense because basically what we're doing is letting those sites that are lower authority than us or our client's site do all of that hard work, you know, cause you know, you write loads and loads of articles, only a certain percentage of them will rank cause small percentage of them will rank, you know, we'll, we'll bring in most of your traffic. So we're letting them do the hard work, finding out which are, which keywords are gonna, they can actually rank for given the authority of their site. And we know we're a higher authority, so we have every right to be able to rank for that as well. Um, and therefore if we write an article, so we just take the best articles from the competitors, right. And knowing that we're stronger than them anyway, and, and, and the charts so that we can rank. And the result is that we ended up having more content ranking off the bat than we would if we were just doing more traditional kind of keyword, uh, uh, approach, a keyword strategy approach, sort of keyword research. Speaker 1 00:21:52 I think of it as, um, so, you know, most websites follow the 80 20 rule where 20% of their content drives 80% of their traffic. Like you say, we've kind of let all these competitors put out maybe a hundred pieces of content each and then only 2020 of them are driving the most of their traffic. Like we don't want to be another website where we put out a hundred pieces of content and kind of see which 20 rank what we want to do is look at, okay, we've got five competitors here, which 20 rank from you, which 20 rank from you, which 20 rack view. And we create our hundred based on the top 20 from, from all the competitors that we found essentially. So yeah, it's, uh, it's letting competitors to spend money to do their testing. That's coming in almost cherry picking what's worked for, for them. Speaker 2 00:22:37 Yeah. Yeah. I'll put you on the spot now, but like, can you, if you've got any, I'll share my numbers in a minute for that site that I've been working on, but, um, for our clients, if you've got any kind of off the top of your head, kind of any clients that we've been working with that we use that approach for, and kind of some of the numbers that we've seen from that. Speaker 1 00:22:56 Yeah. Yeah. Um, so it's, it's become almost a go-to method more recently. It's, it's the, it's the, one of the biggest methods that we use in conjunction with the FAQ method. Um, we've got one standard client, which, um, which, which has done extremely well with this, this method. Um, so we we'd been working on the site with them since December, and they'd been fairly aggressive with content because they could see that this was working really quick. So I think between between December and now we've added, uh, about 450,000 words of content of the site. Um, but the site is exploded. Like we, we identified one competitor that, that according to SEMrush is getting about a million visits a month. Um, and essentially that's the competitor. We looked at imitate and, um, we were driving over a hundred thousand page views per month for this client and just being accepted into media line. Speaker 1 00:23:50 Um, you know, they're on track to make two, $3,000 a month in revenue. Um, and it's only been like five months essentially. So, but that's an extreme example. Like it doesn't always happen like that. I know that the, the domain that the client brought to us for that project was, was very, very powerful. Um, so, but yeah, it, it does work whether it's a, it's an insanely powerful domain or whether it's, uh, you know, just, uh, I'd say normal domain, but I don't know what a normal domain is. What's a normal expired demeanor and what average expired to me, Speaker 2 00:24:23 For sure. Yeah. I mean, yeah. I mean, I guess like something, the one on one, so we spend, we both had a podcast when we both did our last podcast together, we spoke about our portfolio is a little bit, we spoke about kind of different approaches that we were taking. And I was talking about approaching building some sites into a port into the portfolio, which kind of gives me that kind of base level of income and just like day in, day out and kind of focusing on informational, but kind of really, it was kind of the early thought, the early thinking about this kind of four-step approach that we've been talking about now. So, um, so I've got one, uh, expired. The main that I started with, which, you know, you could call like a normal expired domain, which is, I can't remember if going to hit, but it's lucky Le DRR 11, something like that, but it just fit perfectly into kind of the niche that I kind of discovered that I kind of wanted to go into. Speaker 2 00:25:10 Um, and so I, I too started that around December time. I've not been quite as aggressive as our client in terms of the amount of number of words we've got on the site. Um, I've probably got just shy of 200 articles on there at the moment. So I wouldn't say how many hundreds of thousands of words it is, but it'd be, uh, yeah, yeah. Maybe 150,000, a hundred, 200,000 maybe. Yeah. Words. And it's, it's doing about 1500 visitors a day at the moment. So that's about, I mean, it's, it's, it's going up so quickly that you look at the last 30 days and it's like 20,000, but you know, extrapolate that out 1500 a day. So it's around 45,000. So it's going to be on medium one at the 50,000 point in no time. So that's kind of six months old. And this is using this approach that we've talked about with the identifying where you are in that landscape and kind of looking at the people below and trying to out beat them. So even though it was a DRA 11, there was still sites that were below me in sands and were ranking for articles within that space that I could, I could take and imitate and, um, yeah. And get good results from. So Speaker 1 00:26:17 That's it. I think, I think you hit, you hit on something in there where you said it was a, there's only a DLM when there was sites below you. Like one of the biggest areas of time that we spend is initially crafting that initial list because the bigger that list is the more opportunities we have to find, like sites, which are, you know, sub DRA 10, for example, and getting 30, 40,000 visits a month. And it's, it's, it's crazy often you see that, like, if you, if you're doing this research, often those sites are out there. There's, there's loads of those sites out there, like really, really weak domains. Um, I think I haven't spent a horse put one on his Facebook group, uh, last week or the week before. It's more like, uh, uh, Dr. Three, you're getting 30,000 visits a month according to HRS. So we know that's probably closer to a hundred thousand visits a month for like a Dr. Three. Yeah. And they're out there, you just go spend time finding them. Speaker 2 00:27:11 Yeah. And, um, it feels like a trust, make it reasonably easy to do that as well. Right. Because they got the competitors and you can just get, go drill through and just keep bringing them in, um, into a spreadsheet and then work out where you are. It's, um, it's simple. It's very simple and actually not very difficult to achieve either. It's not complex keyword research method, but, um, Speaker 1 00:27:34 But don't make it sound too sad. You know, this is, uh, this is our proprietary method. Yeah. Yeah. Speaker 2 00:27:39 Well, I mean, people can go ahead and do it. It's really, if they want to. I mean, if they've been, if they haven't got the time, then there's always us, of course. But like, um, Speaker 1 00:27:48 No, honestly we share, we share this stuff as well. Like step-by-step all our clients like this, isn't a secret, like we share exactly how we come up with plans to people. Like it's not a black box where you, people will make an order and then you just get a list of keywords. Like this is all shared. So I think it's quite cool that we can talk about it on a podcast opening as well. Speaker 2 00:28:07 And it evolves all the time. Right. We've got a Hammond. How many times have we changed our strategy and methods? Like since we started 15, 16 months ago all the time, and like, we're just always testing new stuff and when new stuff works, we kind of run with it and do, do some more check. It's not, you know, just a one off and, and then we're all in. So I think that's the beauty of working, you know, we've had our own portfolios for a long time, but like, uh, you know, we're only ever working on many sites working with our clients. We can, you know, there's opportunities to try new things, um, because of the different niches, the different strengths of the domains, like, you know, what the client wants to achieve and just see so many more things. And, and it gives us that opportunity to find that, you know, really got to see what's, what's working and what's not, and, and kind of beat that into our process and then everyone benefits. So. Cool. Um, yeah. So, um, yeah. Anything else you kind of want to mention about the four step process and the keyword research and stuff that we were doing for that? Speaker 1 00:29:06 Um, not really, I guess, I guess it's just, um, it's just, just trying to put across, like you can approach, like, just maybe when, if you're, if you're doing your own like niche research or website research or due diligence on a website you're looking to buy, like maybe just keep an open mind about, you know, this four-step process, maybe like, try and think about it, um, holistically from the start. Um, I mean, I I've been guilty of buying websites in the past that have no right. Like basically would, would never into those kinds of four stage plan. Um, uh, but, but my mindset has changed now. And I think if you can get into the mindset of trying to think longer term how to build a brand and an audience and, you know, an actual real business, like you said, I, can you turn it into that? Um, does it have the foundations for that? Is that the right niche for that? Um, I think, I think you'll, I think you'll do well. Um, rather than just thinking about this as a money making transaction, where you are getting some insight and just literally trying to push them out the door to, to an affiliate offer as quickly as you can. Speaker 2 00:30:16 Yeah, for sure. I think it's just a case of over time, you know, each race, you know, you just raise your game naturally has kind of Google kind of raises there. I mean, ultimately Google's just trying to serve the best results to people. So these updates are valuable to the end user. And for us, I think it's a good thing because it raises the game for us and like what we want and actually what the value of the asset will be at the end in the long run. So, um, you know, we've always tried to produce great content content and, and, and we've kind of evolved that a lot. So over the time that we kind of been working on client sites, but this is just like the next level we want to kind of help people really build something that's, uh, a real business essentially kind of, uh, in the long term. Speaker 2 00:30:58 So, um, I think, you know, if you go down that route and, and you're generally kind of attacking it in that way, you're not trying to take any shortcuts, then there's no reason why Google wouldn't want to rank you or wouldn't see you as a legit business because it's because you are, um, that's the problem with the product reviews update, right? Is that it's just trying to get rid of all this scrappy crappy, um, affiliate sites and, you know, you could get caught up in all of that. So the more you can kind of genuinely become a legit business, the more chance you've got to, to, to write things out and just be there for the longterm as well. Speaker 1 00:31:34 Yeah. Oh yeah. Um, Speaker 2 00:31:37 Anything to report on your portfolio or anything, and you think you're getting up to at the moment? Speaker 1 00:31:43 No, I spoke with dagger did a great episode with Dan Killington recorded yesterday. I think it's coming out on the next week about, um, one of my, it was an awesome case study at bought site in on the 29th of January. And I kept it for a grand total of like 38 days, I think, or 39 days and made a ton of improvements, um, which when I actually sat down to work out like how long it took me, literally took me like a day. So it was over the course of like couple of evenings, but it literally took me a day probably to do. Um, and then I was able to find a buyer who, who appreciated all the work and can see like the RPM of the website went from $15 to on average to 20 and 25% increase. Um, and I was able to sell that site and get a, make a profit of $18,000 literally within 38 days, essentially. So we, when we go into the details on like exactly what I did, literally step-by-step checklist of everything I did. So that'd be a great episode for people to listen to. Um, and that's it really, um, I mean, everything else is just ticking over nicely, just, uh, looking for the next opportunity now, essentially, and losing money in the crypto markets and all was going. Speaker 2 00:32:54 Yeah, yeah, yeah, yeah. Just needs this narrow in the future. We had a massive bull run and it's on the way back down again, but it looks at it down the other side, so yeah. Yeah. So, but yeah. Speaker 1 00:33:06 Yeah. My poor dad playing my poor dad, he, uh, I knew it. I knew it was the top because my dad came over last week and said, can you set me up a Binance account? And I said, well, I can, but it's risky dad. And I'm not even kidding. Like I said, I set it up for him at like seven 30 in the evening. And then he formed me. Then at 10 30, I thought something was wrong when I picked up, I was like, you okay? He said, yeah, I'm fine. I just want to let you know, I'm at 80 pounds. How's it cool. Like great dad. And then he's just gone down ever since, like, he hasn't been back in profit ever since. So that, to me, that was the sign of the top then my dad. Speaker 2 00:33:46 Yeah. Pretty much. Awesome. Okay. Well I think, um, yeah, we'll wrap up there then. Um, yeah. Speaker 1 00:33:53 Yeah. And I short, short, sharp episode, I think, uh, hopefully plenty of value and hopefully give people a bit of something to think about. Great. Speaker 2 00:34:00 All right. Till next time. Cheers Adam. Cheers, man. Bye. Thanks again for tuning in and I hope you enjoyed the show. If you're listening to the podcast version of this episode, please subscribe on iTunes or wherever you listen to your podcasts, please rate and review. As this will allow us to grow our audience and create more shows like this one. If you're watching on YouTube, please subscribe to the channel and click on the bell to be the first to know about any new episodes that we release until the next episode. <inaudible>.

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